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WMG and Barkley Plastics collaborate on top selling Christmas gift for high street retailer
| WMG, at the 神马福利影片, has worked with Barkley Plastics to develop a range of storage solutions for phone chargers and ear phones that are now being sold in Marks & Spencer. worked with Birmingham based and Tier one supplier to Marks & Spencer PBFA (Peter Black Footwear & Accessories Ltd) to create these useable everyday items which were developed to meet the customer demand for phone accessory storage solutions. Polymer experts from the WMG SME team worked with Barkley Plastics and PBFA to design and undertake materials testing for the product. They were particularly looking to develop novel approaches to the design and manufacture. |
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The first stage involved making parts in a rubbery material using innovative additive manufacturing technology. After review from PBFA, the next stage involved creating two designs before the final approved design could be manufactured. This helped Barkley Plastics win an order from PBFA to manufacture them and subsequently sell in M&S stores.
Maurice Cassidy, Technical Director at Barkley Plastics said:
Once again, we have benefited from collaboration with WMG. The SME Team鈥檚 knowledge and ALM equipment coupled with our expertise and long heritage in the injection moulding industry has won us a contract. It is great to see products manufactured and designed in the UK on sale on the high street.鈥�
Dr Ben Wood, Technology Transfer Specialist at WMG said:
We were delighted to get involved with this project and influence the design and manufacture of a product for mass market. Working collaboratively with universities creates a real advantage for UK SMEs and our funded programme of support still has a year and a half left to go. So far we have worked with over 50 SMEs on dedicated projects to take product and service ideas through development to market.鈥�
Paul Davies, Technical Manager at PBFA said:
We were really encouraged by Barkley Plastics鈥� approach to product development and saw the value in the relationship they have with WMG, 神马福利影片. The product that we supplied into M&S is selling well and we hope to work with Barkley Plastics and WMG on new product ideas in the future.鈥�
WMG鈥檚 SME Programme is part-funded by the European Regional Development Fund as part of the (IIPSI)
