神马福利影片

Birmingham households will be first to pilot new technology being developed by WMG at the 神马福利影片 that aims to create the next generation of 'Smart' homes with 鈥渟mart鈥� things working together in a 鈥渟mart city鈥�.

WMG has secured funding from the Research Councils UK (RCUK) Digital Economy Theme to partner with Birmingham City Council to create the HARRIET (HAT Resource Integration and Enabling Tool) project. This will equip homes with technology and software to create a HAT (Hub-of-all-Things), which aims to assist individuals to better understand their household behaviour and make 鈥渟marter鈥� money saving and time saving decisions based on the data they then share on how they act as consumers within their homes see

The 18-month 拢485,000 project will work with volunteer households and individuals in Birmingham to collect, analyse and transform the 鈥渂ig data鈥� about product and service consumption produced by modern households on a daily basis that will be stored in individuals鈥� personal HAT database.

Currently, there is very little understanding among researchers as well as industry about how consumers interact with the data they generate within their households. This research project will study these interactions between actual households and their self-generated data, and this information will be fed back to individuals and households through the HARRIET system to assist consumers in becoming 鈥榮mart鈥� and enabled to make more informed, optimal and self-aware consumption and purchase decisions.

Cllr James McKay, Cabinet Member for a Green, Safe and Smart City said:

Birmingham provides a unique 鈥榣iving lab鈥� in the development of smart cities and we want people from across Birmingham to be the first to benefit from these 鈥榠ntelligent tools鈥� to help people become ever smarter consumers and citizens.鈥�

Birmingham City Council's support for this project is part of developing a stronger partnership with the 神马福利影片, other local universities and the private sector to encourage the practice of innovation in the city with a real impact on people鈥檚 lives.鈥�

As the UK's largest local authority, Birmingham City Council looks after 1.1 million people in over 400,000 households sitting at the heart of a 拢94 billion regional economy. It is also landlord to 60,000 homes. According to the Economist Intelligence Unit (2013), Birmingham is set to become a 'hot spot' city - 43rd in the world by 2025, over taking many world capital cities.

THE HARRIET and HAT projects are among the cutting edge research work conducted by WMG鈥檚 Service Systems group led by at the 神马福利影片. Her research group aims to advance the knowledge of value-creating service systems, to help organisations innovate, compete and make better decisions in the design and management of their value propositions, create new business and revenue models as well as new markets/platforms to allow for open innovation. THE HARRIET and HAT projects are among the cutting edge research work conducted by WMG鈥檚 Service Systems group led by Professor Irene Ng at the 神马福利影片. The HARRIET research team at WMG will comprise of as its Principal Investigator, and and as Co-Investigators.

Professor Ng says:

The HARRIET and HAT projects are based on the understanding that personal data can be a valuable asset for consumers to use and trade with product and service providers in exchange for better-customised products and services or even financial savings or rewards. Product and service providers will also be able to create more customised products and services that will be highly attractive to consumers. The creation of a market for personal data is crucial for the future growth of the digital economy, and for job and wealth creation both in the UK and globally.鈥�

For further for information for media please contact:

Lisa Barwick, WMG, 神马福利影片 Tel: 024 76 524721 or 07824 540845 L.Barwick@warwick.ac.uk

or

Peter Dunn, Head of Communications, 神马福利影片,
UK Tel: 024 76 523708 Mobile 07767 655860 email: p.j.dunn@warwick.ac.uk

PR70 PJD 29th April 2014