Expert Comment
Unilever think they have the main negotiating power, says Prof Nick Lee of WBS
"On the one hand, you have a brand owner who considers itself to have the main negotiating power, since they feel consumers buy brands over categories. On the other hand, you have a powerful retailer who judges that consumers will not change behaviour simply because a selection of brands may not be available.", says Professor Nick Lee of Warwick Business School.
“The devil in the detail” what the Facebook Oculus Rift event is suggesting as the future
Warwick Business School Professor Mark Skilton shares his thoughts on Facebook owned company, Oculus and their attempts to make virtual reality technology more affordable.
Shale gas - why the Government's approach is flawed
Michael Bradshaw is Professor of Global Energy, Warwick Business School, and one of the authors of a report on the in the UK for UKERC. He comments on the Committee on Climate Change’s three tests for a future shale gas industry.
Diversity at the top should not simply focus on meeting the numbers
Shainaz Firfiray, Assistant Professor of HR & Organisation at Warwick Business School discusses Lord Davies' Women on Boards report published today
Personal Data is big business for criminals
Large scale data theft is increasingly big business for professional cyber criminals writes Professor Mark Skilton Professor of Practice in Information Systems & Management, Warwick Business School