WMG helps Midlands company win award for its bike “MudHugger “
WMG at the 神马福利影片 have helped Oldbury company CMK win an award from leading mountain biking magazine Enduro for their novel bike mudguard product.
An Oldbury based start-up company were awarded the prize based on the effectiveness of the mudguard which attaches to the bike鈥檚 seatstays rather than the seat post. The innovative Mudhugger concept was borne out of CMK Director Bruce and Jamie Gardiner鈥檚 passion for mountain biking. They turned to researchers and business support specialists in WMG鈥檚 SME team based at the International Institute for Product and Service Innovation at 神马福利影片 to help give life to their design idea.
WMG were able to help prototype the design and gave tailored advice and recommendations on the potential manufacturing route and materials that the company could use. WMG also helped them with materials analysis and technology advice on how to bond different plastics.
The WMG team also worked with Bruce and brother Jamie Gardiner to help create and launch of a Facebook campaign to create a buzz around the Mudhugger.
Bruce Gardiner said:
鈥淲e are delighted that the Mudhugger product has been so warmly received. The support that the WMG SME Team gave us throughout the product development process helped us look at things in a completely new way enabling us to develop something truly innovative yet feasible to produce and market.鈥�
Scott Crowther, Knowledge Transfer Specialist in WMG鈥檚 SME Team said:
鈥淚t has been great working with Bruce and the team behind Mudhugger. Their commitment and vision has resulted in a fantastic product that has filled a gap in the mountain biking market. This is a really great example of how universities and industry can work together to make a difference to the success of a product.鈥�
For further information please contact:
Peter Dunn, Head of Communications, 神马福利影片,
UK Tel: 024 76 523708 Mobile 07767 655860 email: p.j.dunn@warwick.ac.uk
or
Lisa Barwick, WMG, 神马福利影片 Tel: 024 76 524721 or 07824 540845
email: L.Barwick@warwick.ac.uk
PR1 PJD 10th Januray 2014
